50 Cent’s Sire Spirits Announces Partnership with the NBA’s Houston Rockets

50 Cent joins an NBA staff with a partnership!

The Houston Rockets announced that the rapper-turned-Hollywood-powerhouse 50 Cent had struck a cope with the NBA staff.

Curtis Jackson (50 Cent) has signed a partnership with the basketball staff by way of his premium wine and spirits firm Sire Spirits L.L.C. The deal will showcase and promote Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne manufacturers. The spirits will likely be offered at Houston Rockets video games and Toyota Heart occasions with a number of themed bars, a branded luxurious suite, and a courtside loge field.

“Since I moved to Houston in January 2021, the love proven to me by this Metropolis has impressed me to make a optimistic and long-lasting affect in the neighborhood. My funding within the Houston Rockets and their funding again into my charitable endeavors makes this partnership all of the extra particular for me. I’m excited for what the long run holds,” stated Jackson in a written assertion.

Sire Spirits will likely be a Presenting Sponsor of the Houston Rocket’s annual Black Sports activities Skilled Profession Honest, the annual Black Historical past Night time, and choose fundraisers all year long.

The charitable work of 50’s G-Unity Basis will likely be a part of the partnership. The charity will work carefully with the Rockets and the Clutch Metropolis Basis on a number of neighborhood initiatives to boost Jackson’s agency dedication to the Metropolis of Houston. It will embrace offering passes and tickets to Rocket video games and occasions for fogeys and youngsters who can not afford ticket costs.

“In his time as a Houston resident, Curtis has demonstrated a powerful ardour for serving to college students in our under-served communities, which mirrors the continued efforts we’ve got as a company, making this an ideal partnership,” stated Rockets President of Enterprise Operations Gretchen Sheirr.

“Curtis’ enterprise acumen and creativity have been properly documented all through his leisure and entrepreneurial profession, and we’re excited to deliver Sire Spirits to Toyota Heart for followers to get pleasure from at Rockets video games and our huge number of occasions.”

The Houston Rockets’ Pink & White Wine Bistro may even be rebranded into the Sire Spirits Bar & Restaurant.


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