Eurazeo Brands Announces Its First European Transaction With An Investment In Swedish Brand Axel Arigato Alongside Its Founders

PARIS, Nov. 9,2020 /PRNewswire/ —Eurazeo right this moment introduced an funding in Axel Arigato, a Swedish premium sneaker, ready-to-wear and equipment model, produced in Europe and acknowledged for its up to date design, high-quality merchandise and inventive model universe. Eurazeo Manufacturers, the division of Eurazeo centered on differentiated shopper manufacturers, is investing56 million to grow to be a majority shareholder, alongside Founders Max Svrdh and Albin Johansson. This marks Eurazeo Manufacturers’ first funding in Europe and highlights its transatlantic ambition and protection.

Based in 2014 in Gothenburg, Sweden, Axel Arigato is a high-growth, digitally-native firm that has shortly grow to be a number one participant within the European premium sneaker market. The Firm’s essential goal is to embrace the now and all the time search for the tomorrow, with robust cultural references together with music, artwork and structure. Because of its differentiated worth proposition counting on minimalist and fashionable design, superior high quality and a sustainable strategy, the model’s revenues have virtually tripled since 2016.

Axel Arigato constructed a profitable multi-channel distribution techniquewith a powerful direct-to-consumer basis. The big neighborhood that stands behind the model is very engaged due to the corporate’s event-driven advertising and marketing technique, its “drop of the week” mannequin and distinctive on-line content material. Its merchandise are distributed worldwide by way of its e-commerce web site, main on-line marketplaces reminiscent of Farfetch, MyTheresa and Ssense, six Axel Arigato retail areas, and choose status shops reminiscent of Le Bon March, Harrod’s and Saks Fifth Avenue.

Leveraging its confirmed model constructing, working and shopper experience, Eurazeo Manufacturers will companion with Axel Arigato to assist its progress, in Europe particularly, by investing in its digital and e-commerce capabilities, growing its retail footprint in main European cities and enhancing the model’s sustainability positioning. As well as, Eurazeo will present its CSR experience and worldwide community all through Europe, Asia and america to assist the model’s improvement in key markets.

Jill Granoff, CEO of Eurazeo Manufacturers,stated:

We’ve focused the high-end sneaker market because of the premiumization and casualization developments we’re seeing globally and consider Axel Arigato is an modern and excessive potential model on this sector, counting on an genuine and up to date designer-based strategy. We’re delighted to companion with Max and Albin, and we look ahead to working with the corporate to speed up its worldwide progress, strengthen its digital platform and increase in retail bringing this spectacular model to new prospects worldwide.

Albin Johansson and Max Svrdh, Founders of Axel Arigato, stated:

We’re very pleased with the corporate we have constructed up to now. Axel Arigato has established a powerful presence within the premium sneaker market and a powerful reference to our prospects, pushed by our distinctive worth proposition, various vary of merchandise and profitable direct-to-consumer technique. Selecting the very best companion for Axel Arigato was vital to persevering with our momentum Eurazeo’s deep brand-building expertise and worldwide community are key to accelerating our progress.

About Axel Arigato

  • Axel Arigato is a Swedish designer sneaker model. Digitally native and based in 2014 by two associates Max Svrdh and Albin Johansson in Gothenburg, the model has a differentiated positioning due to superior high quality, vast product providing, a design conveying Nordic minimalist tradition in addition to a good perceived value level. The robust model universe is rooted in a worldwide way of life expertise, which resonates with a big and engaged neighborhood globally. Axel Arigato’s worldwide presence is established by way of a multi-channel distribution technique, together with personal web site and retail shops, as nicely a selective community of on-line retailers and wholesalers.

About Eurazeo

  • Eurazeo is a number one world funding firm, with a diversified portfolio of 18,5 billion in property underneath administration, together with 12,9 billion from third events, invested in over 430 corporations. With its appreciable non-public fairness, actual property and personal debt experience, Eurazeo accompanies corporations of all sizes, supporting their improvement by way of the dedication of its almost 300 professionals and by providing in-depth sector experience, a gateway to world markets, and a accountable and secure foothold for transformational progress. Its strong institutional and household shareholder base, strong monetary construction freed from structural debt, and versatile funding horizon allow Eurazeo to assist its corporations over the long run.
  • Eurazeo has places of work in Paris, New York, Sao Paulo, Seoul, Shanghai, London, Luxembourg, Frankfurt, Berlin and Madrid.
  • Eurazeo is listed on Euronext Paris.
  • ISIN : FR0000121121 – Bloomberg : RF FP – Reuters : EURA.PA









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