Fashion Nova and Cardi B are teaming up again. But this time it’s to help people impacted by COVID-19. In 2019, the hit rapper and fashionista collaborated with the popular clothing brand for a line that sold out in hours. Now together again, Cardi B and Fashion Nova will donate $1,000 every hour for the next 42 days until May 20th, totaling $1MM through Fashion Nova Cares.
The announcement came as a pleasant surprise to many of the brand’s loyalists. In a statement released by Fashion Nova Cares, Richard Saghian, founder and CEO of Fashion Nova said, “Today we are proud to announce Fashion Nova Cares, a COVID-19 relief effort we are launching alongside Cardi B. This initiative was established to provide immediate relief to those who need it most. We acknowledge that people are suffering both in health and in finance and we hope that our donations can help alleviate some of that personal hardship.”
Over the past few weeks, Cardi B has used her social media platform to weigh in on how COVID-19 is impacting people living in vulnerable communities and the nation. In efforts to educate millions of her followers, Cardi B has gone live routinely to share current events and let people know that she stands in solidarity with them as they face these challenging times.
In a recent Instagram post, Cardi shared the news and wrote, “Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs.”
Fashion Nova is committed to giving back.
“As a brand, we will continue to deliver you the product and content you know and love from Fashion Novae. We are with you and we encourage you to stay safe and stay home. WE will get through this together,” said Saghian.
To read more about how COVID-19 is impacting the community, click here.