NEW YORK, Oct. 13, 2020 /PRNewswire/ — GroundTruth, the main location-based advertising and marketing and promoting expertise firm, is happy to announce the appointment of Stephen McCarthy as President and Chief Govt Officer (CEO), efficient instantly. McCarthy, a ten-year govt with GroundTruth, holds many years of expertise in management roles at a spread of firms within the expertise area. As President and CEO, McCarthy can be answerable for main the event and execution of short- and long-term enterprise methods and managing the general operations of the Firm.
At the moment, there are over 7,000 companies actively leveraging GroundTruth’s promoting options throughout its self-serve, managed service, and partnership groups. Underneath McCarthy’s management as President and CEO, GroundTruth will proceed to spend money on new options and developments in efficiency concentrating on, strengthen its partnership ecosystem and develop alternative and growth for its workers. Moreover, McCarthy’s unwavering dedication to cultivating a various and inclusive office will guarantee higher engagement, collaboration, and innovation.
“For the final 10 years, Steve has been an instrumental a part of the fast growth and progress of GroundTruth and the adoption of location-based promoting expertise,” mentioned Mike Perlis, Chairman of the GroundTruth Board. “Together with his expertise and trade acumen, together with the strategic appointments to our C-suite, we’re assured that we’ll proceed on our path of accelerated progress and innovation as an trade chief in location expertise.”
“GroundTruth is an organization that prides itself on scale, efficiency, belief, and above all else, individuals. As we transfer ahead, we are going to proceed to develop with our companions and prospects to ship data-driven options that present unparalleled enterprise outcomes,” mentioned McCarthy. “I’m honored and excited to guide the following part of the corporate’s evolution and couldn’t consider a greater group to have in place.”
Along with the appointment of McCarthy as President and CEO, GroundTruth has named 4 senior executives to its management group in a transfer to centralize oversight and proceed strategic progress throughout gross sales and expertise innovation. The appointments embrace:
- Rosie O’Meara has been elevated to Chief Income Officer (CRO). On this position, O’Meara will drive top-line progress throughout all Firm options, with direct oversight of GroundTruth’s gross sales and advertising and marketing capabilities. Previous to this new position, O’Meara served as Senior Vice President of Gross sales and Advertising. Earlier than becoming a member of GroundTruth, Rosie served as Vice President of Buyer Success & Cellular Initiatives at a4Media.
- Chris Yamaoka will function Chief Technique Officer (CSO). As a part of this position, Yamaoka will deal with guiding GroundTruth technique, company growth, alliances and partnerships together with the corporate’s positioning inside the market. Yamaoka beforehand served as GroundTruth’s Common Counsel and Chief Privateness Officer, overseeing the corporate’s international authorized affairs and privateness program.
- Eddie Dingels has been named Chief Working Officer (COO). Dingels’ position can be closely centered on engineering, product growth and options structure to guide the corporate’s continued expertise innovation. Earlier than changing into COO, Eddie served as Common Supervisor of WeatherBug, the place he led enterprise, expertise, and product operations.
- Yuichi Sakashita has been promoted to the position of Chief Monetary Officer (CFO). On this position, Sakashita can be answerable for all of the Firm’s monetary capabilities together with accounting, treasury, and company finance, in addition to the HR and IT capabilities. His profession spans greater than 20 years of assorted expertise in monetary administration, enterprise management and company technique.
These administration adjustments put GroundTruth ready to develop and meet the rising demand for its companies. As performance-based promoting adoption continues to rise, GroundTruth is on the forefront of delivering a exact and correct degree of location concentrating on, made doable by means of patented expertise for unmatched accuracy.
GroundTruth is the main location-based advertising and marketing and promoting expertise firm. Sitting on the convergence of offline and on-line knowledge, GroundTruth delivers a novel knowledge set referred to as “visitation knowledge,” which permits manufacturers, businesses, SMBs, and non-profits to drive high-performing enterprise outcomes (ROI). GroundTruth prompts this knowledge by means of a collection of efficiency services by way of their self-serve promoting platform, by means of managed companies, or tailor-made partnerships. GroundTruth has constructed proprietary cleaning processes that mix their Blueprint’s contextual mapping expertise, owned & operated properties, together with third get together cellular location knowledge, collectively yielding over 30 Billion visits yearly.
Sunshine Sachs on behalf of GroundTruth