HBO’s hit show Insecure is known for its beautiful display of natural hairstyles thanks to creator and star Issa Rae. This week, the filmmaker announced she is now the co-owner and face of Sienna Naturals, a brand of natural hair care brand with clean ingredients.
Rae will join the team with founder and CEO Hannah Diop to work on expanding the collection and its customer base.
“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” Rae said in a statement according to The Cut.
“We get coerced into manipulating our hair into styles not right for us or using damaging products,” Rae continued. “I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”
Diop says she was happy to work with Rae and praised how she used Insecure to showcase the versatile beauty of Black hair.
“Sienna Naturals is not a company that is telling you how to wear your hair,” said Diop. “We believe in empowering our customers to be who they really are and have a product that supports them.”
Customers can add themselves to the waiting list to learn when the products will become available.