Can’t stop the hustle! Jeffrey Bruce Atkins, also known as Ja Rule, has decided to help folks during the novel coronavirus pandemic. According to AllHipHop, the businessman, rapper, and actor has launched his own brand of face masks.
The products are a collaboration between Iconn, NY Stars, and the charitable organization Knock, Knock Give A Sock. Ja Rule claims the face masks are also certified Standard 100 by OEKO-TEX, which purportedly tests for harmful substances. The masks are washable and adjustable.
The rapper said thousands of face masks will be donated. Also, a portion of each purchase goes toward the CDP COVID-19 response fund, which supports nonprofit organizations that cater to underserved communities, healthcare workers, and hygiene promotion activities.
In 2014, Ja Rule published his memoir, Unruly: The Highs and Lows of Becoming a Man (Amistad, $16.99), where he detailed his difficult adolescence, his breakout success, beefs, fatherhood, and his two-year prison sentence for tax evasion and gun possession. Currently, Ja Rule is part of the Growing Up Hip Hop: New York cast.
Editor’s Note: This story was updated on April 8, 2020, to include the fact that Ja Rule’s company, Iconn, has also partnered with Knock, Knock Give A Sock to donate masks to the homeless.