Luxury Black-Owned Haircare Brand Expands With New Seed Financing



Sunday II Sunday

Image via @ mysunday2sunday/Instagram

Black haircare is a billion-dollar industry with more and more Black businesses creating products that nourish our hair types. After noticing the lack of options Black women who are active in the gym had for haircare products, serial entrepreneur Keenan Beasley decided to create Sunday II Sunday, a line of products made from clean ingredients explicitly designed for active women. Now, the luxury hair brand is announcing its seed financing round with the help of Johnson & Johnson Innovation Studio and Ignite Venture Studio.

Beasley said he got the idea for the brand after looking at information about active Black women and their choices for haircare products. “I saw a stat that 40% of Black women weren’t working out because of their hair, and that changed everything for me,” said Beasley in an email interview with BLACK ENTERPRISE. 

“The fact that a huge population of women was compromising on both their health and enjoyment because of their hair was simply something I had to help solve. Growing up, the women in my life were so active and truly inspired me each and every day—my mom and niece are swimmers, and my sister was a track and cheerleading athlete. I truly feel that nothing should hold anyone back from living their life to the fullest. We believe life is an adventure, and she shouldn’t have to compromise because of her hair.”

Beasley went on to say that the new investment will go on to expand Sunday II Sunday‘s product collection and overall operations.” These contributions have helped us develop best-in-class products and establish an amazing team,” he said. “From the quality of our ingredients to ensuring we have proper inventory to consistently meet the demands of our consumer base. Moving forward, I will continue to invest in innovation and marketing.”





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