Master Drummer Ralph Rolle Turns His Baking Passions Into The Soul Snacks Cookie Company

Ralph Rolle resides proof that keenness is all of the wealth you want.

Initially from The Bronx, New York— one of many birthplaces of hip-hop—Rolle has made his mark inside the music business as a grasp percussionist, author, producer, instructor, and motivational speaker.

From making music with the likes of Nile Rodgers and Stylish and Aretha Franklin to capturing audiences as a resident band member for NBC’s It’s Showtime at The Apollo for over 15 seasons, Rolle has had an unbelievable four-decades lengthy profession.

Immediately, Rolle is constructing an enterprise out of a long-lived ardour—baking for the soul—because the CEO of The Soul Snacks Cookie Company.

In 1996, Soul Snacks Cookie got here to life. The idea, impressed by the soulful and comforting rhythms of music, has a private, but long-standing historical past. At an early age, Rolle discovered a love for baking via his mom and maternal grandmother. Whereas settling in Renaissance Harlem, Rolle’s Georgia-born grandmother introduced her Southern traditions and baking skills to the kitchen. Rolle was capable of study recipes relationship again to the early 1900s.

(Photograph courtesy of The Soul Snacks Cookie Firm)

In carrying on his mom’s and grandmother’s legacy, CEO Rolle is providing quite a lot of soul-enticing conventional and new flavors: Georgia Oatmeal Raisin, Peanut-Peanut Butter, Down Dwelling Double Chocolate Chip, Ebony and Ivory Almond Cookie, Grampy’s Chocolate Peanut Butter Cookie, French Cocoa Chocolate Chip, Miami Raisin Walnut, Chunked Up Chocolate Walnut, Cranberry Oatmeal Raisin, Joyful Gingerbread, and Candy Potato Cookies.

In a nationwide roll out marketing campaign, the Soul Snacks Cookie Firm will hit the cabinets of over 700 Wal-Mart shops throughout the nation on April 1.

BLACK ENTERPRISE spoke with Ralph Rolle about his entrepreneurial journey and his nationwide rollout.

How did you give you the title of your organization?

The Soul Snacks title got here to me by means of the music and the consolation of an excellent and memorable snack. I’m an enormous Al Inexperienced fan. Al Jackson Jr., the drummer/author/producer with Mr. Inexperienced and co-founder of Booker T. & the MGs is somebody that brings the soul to each music he performs. I felt like, “If I could possibly be the type of drummer/author/producer that Mr. Jackson is for Al Inexperienced then I’m headed in the proper course with all that I’m doing.”

Our cookies have been identified to make an individual dance when tasting them, so the title simply type of hit me. A soulful snack is what I would like individuals to style once they style certainly one of our cookies and really feel once I’m enjoying a music. It’s all about placing smiles on individuals’s faces once I’m enjoying or with certainly one of our cookies. I’ve at all times beloved to make individuals smile. That’s why most of us who’re musicians and bakers do what we do. To make individuals completely happy.


How does music, cooking, and Soul Snack Cookies co-exist in your life?

My music, life, and my cookie life co-exist due to the those that I’ve in my life. My spouse, my daughter, and my buddies, particularly my spouse, have given of themselves and their treasured time to be there for me. I don’t see how any of what I do is in any respect potential with out them. Teamwork and their perception that Soul Snacks might and could be a world model is how I obtained this far. I might by no means say that this journey was mine and mine alone. That’s how I handle to co-exist.

(Photograph courtesy of The Soul Snacks Cookie Firm)

Your grandmother performed a pivotal half within the recipes that introduced Soul Snacks Co to life. How does her legacy proceed to stay on via your organization?

Grampy or Gramps, is what we known as her. She held us all collectively via religion and handed her knowledge and data on to all of us. Recipes for all times that we nonetheless stay by.

My cousin, Vincent, and I have been the youngest. Grampy would sit us on the kitchen desk on cellphone books and provides us the job of licking the batter from the blending bowl the place we might take our fingers and clear that bowl so nicely that it seemed as in the event you didn’t want to scrub it. That style, the odor of what was being baked, stayed with me. I by no means needed these occasions to go away. I discovered tips on how to bake from watching Grampy and my mom. The Chocolate Chip Cookie, Chocolate Peanut Butter Cookie and Oatmeal Raisin Cookie recipes that persons are tasting date again to the early 1900’s.

From that base, we’ve created 17 new flavors. Grampy’s Chocolate Peanut Butter Cookie is called after her. I needed to move her legacy onto the world by persevering with to bake and create new merchandise.

What have you ever loved most about being an entrepreneur?

I completely benefit from the dream at work and in real-time. While you determine to observe the considered doing one thing outdoors of what’s your profession or job, that’s the start of an entrepreneur. When the thought is conceived out of your thoughts and your soul, there’s an pleasure and concern that hits you concurrently. The joy is if you’re about to place your ardour, time, and vitality into one thing that you just actually imagine in. The bodily and psychological supply of your thought and concept to individuals you don’t know is horrifying and so thrilling on the identical time. Individuals who determine to be in enterprise for themselves, an entrepreneur,, and keep it up via the ups and downs will develop from the journey.

Beginning the cookie firm wasn’t a Plan B. It was Plan A1. I stored my ardour 100% for each. What you will discover is that success isn’t predicated on how a lot cash you make however in ending the thought. That’s how I feel, and the way most entrepreneurs assume. It’s not cash first…it’s ending the thought.

(Photograph courtesy of The Soul Snacks Cookie Firm)

With the nationwide growth of Soul Snacks Co underway, what does that imply to you as an entrepreneur?

This nationwide growth to Walmart and Kroger, in addition to the opposite retailers that my companions and I are negotiating, places Soul Snacks in entrance of an enormous and new viewers. That is what many entrepreneurs dream about. My purpose is to show others what it takes to get right here and put off the concepts of what another person could consider you and inform you that pondering loopy and it could’t be completed. For my part, essentially the most harmful 4-letter phrase within the English language is “CAN’T!” Let’s first eliminate that phrase CAN’T out of your life and you will notice the way you and your life will change.

As we’re persevering with to develop, we’re increasing in The Bronx, New York, with an even bigger baking facility that will probably be used for wholesale, retail, and a culinary arts college. Invoice Yosses, the previous pastry chef for the Obamas for each phrases, is my companion within the culinary program. We’re additionally increasing internationally. We plan on rising the corporate whereas on the identical time, serving to communities world wide. We’ve donated $25,000 to farmers in Africa who produce an enormous proportion of the cacao manufacturing on the planet that don’t see the true fruits of their labor.

What challenges have you ever needed to overcome throughout your journey?

The most important problem was the dying of my mom, Rose Rolle. She was such an unbiased, robust, and caring individual. She assumed the function of each mom and father. She needed to. She cared about everybody within the neighborhood and raised me, my sister Yvonne, my brother, Howard; and my sister Yvette, by herself in Bronx River Homes.

Her dying at 55 took a lot of the wind out of my sail and closed the sunshine in my coronary heart to the place it seemed like nothing mattered anymore. I felt like my life was over at 23. For 10 years, I walked round with a smile however inside, I used to be useless.

The day I begun to beat her not being right here was the day that I had sufficient of feeling like nothing or nobody mattered. I began speaking to myself and I swear it felt like I used to be having an outer-body expertise. “What within the hell are you doing,” was the primary phrases out of my mouth. “Why are you doing this to your self? Your mom could be livid if she noticed you appearing like this and doing the horrible issues that you just’re doing!” That dialog with myself was the second I made a decision to not take a single day without any consideration. No day is a promise that you will notice that day or the subsequent. I overcame 10 years of despair and I’ve been on a lifelong journey to show, via my instance, that every one is feasible in the event you simply get out of your individual method.

What recommendation would you give younger creatives who need to pursue the world of entrepreneurship? 

The primary piece of recommendation is, construct your concept from a spot of ardour and never financial achieve. Cash will come and cash will go however your ardour will stay without end. Don’t be afraid to fail. Your errors will probably be your progress. Get out of your individual method. There will probably be haters. That’s good on your progress as a result of they’re a part of the true world and so they’re not going away. You need to study to maintain your honor and dignity intact. Take into consideration what your life could be like if every part was excellent. I’ll move on perfection and take the bumps and the bruises. These bumps and bruises and missteps aid you to mature as a human being…in the event you discover the lesson within the ache and use it in a optimistic method.

And lastly…by no means lose the connection to your self. See that individual within the mirror as being vital, optimistic, and filled with concepts and keenness in each single day.


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