MIELLE Organics is one of the fastest-growing natural haircare companies for women of color. The high demand for its products has turned the business into a multimillion-dollar company. And co-founders Monique and Melvin Rodriguez, CEO and COO of the company, respectively, want to help and inspire others to achieve success through The Secret Sauce Academy. The academy is a six-week mentorship program that promises to help female entrepreneurs make their small business dreams a reality.
With more than 20 years of experience and being partly responsible for helping to dominate the shelves of over 100,000 retailers including Target, Walmart, CVS, and more – Melvin Rodriguez is ready to help women win in entrepreneurship.
Sauce is an acronym for:
- Study the Market
- Authority and Authenticity
- Understand your gift and passion
- Clarify your message
- Educate and empower your audience
“We are trying to solve a problem. And that problem is, African American women should have the same opportunities as everybody else to build their own brand and communities that are self-sustaining,” said Melvin Rodriguez.
He went on to say, “Our goal is to help individuals follow their dreams, help them accomplish their God-given talents, and help them as in terms of branding and marketing strategies, to grow their business.”
Rodriguez also hopes to encourage women interested in entrepreneurship to start where they are. With that being said, women from all backgrounds with different experience levels are welcomed to join The Secret Sauce Academy.
The Secret Sauce
Over the course of the six weeks, women will learn how to:
- Understand their business vision.
- Understand and leverage their talents and gifts.
- Increasing sales and profit & Crafting their unique brand story
- Learn time management and how to focus.
- Create a loyal fan base community.
- Increase and maximize social media.
- Learn proven marketing strategies.
To date, the academy has helped women grow their business acumen and achieve their dreams.
“We have individuals that have been able to position themselves to grow their following and create greater engagement on their social media platforms. We have individuals who have turned their business around and have increased revenue and access upwards up to 60 to 80% – as well as their revenue year over year. We want to make sure that everyone has positioned themselves to follow through with their dreams,” said Melvin Rodriguez.
If you are looking to leap into entrepreneurship or grow your business, click here to learn more about The Secret Sauce Academy.