Milwaukee Bucks basketball player Giannis Antetokounmpo has made his first investment by becoming part-owner of a sports nutrition startup, according to Ready Nutrition.
Ready Nutrition, which is one of the fastest-growing sports nutrition companies in America, had announced that NBA All-Star Giannis Antetokounmpo has made his first brand investment with the company. He has an ownership stake and will give creative input at multiple levels of Ready Nutrition’s business, as well as having an exclusive endorsement and community role with the brand’s Ready Water and other sports nutrition products. Founder and President Pat Cavanaugh, former University of Pittsburgh basketball player and NFL football player, Los Angeles Rams’ professional football star Aaron Donald welcomed him as a co-owner.
“We are proud to have Giannis join our company as a teammate and co-owner in a role that will touch so many areas; from product development to cause marketing, community relations, and consumer engagement through our retail partners both online and in-store,” said Cavanaugh in a written statement. “As hard a worker as Giannis is, he is equally an engaged and caring person; most importantly always trying to get better and helping others get better. He’s our kind of guy. We are looking forward to combining our thoughts, interests, and activities as we grow together and build a unique, global sports nutrition brand.”
Milwaukee Public School students will receive 34,000 bottles of Ready Water and 34,000 Ready Protein Bars to be included with their daily meal program. Ready Nutrition will also be providing an additional 34,000 bottles of Ready Water donated to Milwaukee area healthcare workers to support their efforts.
“We have been presented with many, many brand opportunities over the past couple years; some from very large, well-known brands but I have found very few where I believed in the products,“ Antetokounmpo said. “I have to believe in the product. I use and believe in Ready’s Products.
“It’s also important for me to believe in the mission of the company; and Pat and Ready’s vision match my interests in health and nutrition. For me to get involved with the company at this level and build something special—it will give me the chance to learn and make an impact on a global level, not just here in the U.S. This fits everything I was looking for.”