In a move aimed at protecting children from the allure of flavored vapes and e-cigarette products, the U.S. Food and Drug Administration (FDA) recently issued a marketing denial order. This order will prevent approximately 6,500 vaping products from reaching the market due to their flavors that may target kids.
The FDA’s decision comes in response to growing concerns about the rising popularity of e-cigarettes among young people. Flavors such as cotton candy, bubblegum, and fruit punch have been criticized for their potential appeal to underage consumers.
This latest action by the FDA follows a bipartisan effort in Congress to address the issue of flavored vapes and e-cigarettes. Just recently, a new legislation, HR 901, was introduced, which aims to accomplish what the previous Trump Administration failed to do—remove vape flavors that could entice children from store shelves.
HR 901 has been gaining significant attention and support across party lines. The proposed legislation seeks to curb the marketing and availability of flavored e-cigarettes, recognizing the potential harm they pose to young people’s health and well-being.
Representative Sheila Cherfilus-McCormick of Florida, a vocal advocate for the cause, has called upon the Biden administration to take action and put an end to vapes with flavors that entice children to become hooked on nicotine.
“If we look at how fast this is, this epidemic is growing, that’s what alarms me as a mother. The [number of] high school students using E-cigarettes has doubled since 2017 and 2019, from 11% to 27%, which has even led the US Surgeon General to say that it’s an epidemic, and that’s why I think that we really have to move and be proactively pressuring the FDA to actually make these changes,” she said.
Critics argue that flavored vapes and e-cigarettes have been cleverly marketed to appeal to young people. The FDA’s marketing denial order, combined with the ongoing legislative efforts, aims to address these concerns head-on and protect the health and well-being of the nation’s young people.
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