(AURN News) – Looking for love is becoming more expensive.
A report from BMO’s Real Financial Progress Index shows that the average date now costs nearly $200, as rising prices continue to affect nearly every aspect of daily life.
The report also found that Americans are going on fewer dates. The average person now goes on 12 dates a year, down from 14 in 2025.
For many singles, the cost is becoming hard to justify.
According to the survey, 47% of single Americans say dating is “not financially worth it.”
The financial burden appears especially pronounced among younger generations.
Half of Gen Z respondents and 40% of Millennials say the expense of dating is preventing them from reaching their financial goals.
The report also found that Millennials spend an average of $252 on dates, a 32% increase from 2025. Gen Z respondents now spend an average of $205, up from $194 a year ago.
Click play to listen to the AURN News report from Jamie Jackson:
https://aurn-news.simplecast.com/episodes/average-date-now-costs-nearly-200
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