(AURN News) – Shoppers are still lining up for Black Friday this year, but the mood is more budget check than blowout. Analysts say overall holiday spending will grow, but only modestly, marking one of the slowest increases since the pandemic as families wrestle with higher prices, loan payments and rising rent and grocery bills.
Big chains are advertising deep discounts, but many of the steepest deals are limited and focused online, where most people now do their bargain hunting. Early surveys suggest consumers plan to spend less per person this year, stretching every dollar with price comparison apps, buy now, pay later plans, and by waiting for Cyber Monday instead of splurging at once.
Retailers facing their own higher costs are offering fewer eye-popping doorbusters and more targeted promotions, especially in electronics, toys and home goods. Americans are trying to keep holiday traditions alive without breaking the bank.
Click play to listen to the report from AURN White House Correspondent Ebony McMorris. For more news, follow @E_N_McMorris & @aurnonline.
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