(AURN News) — The Golden Arches hit a sales rough patch as McDonald’s saw U.S. sales dip 1.4% in the fourth quarter, the company said in its latest earnings report.
“Accelerating the Arches continues to be the right strategy as we focus on growing market share,” McDonald’s Chairman and CEO Chris Kempczinski said in a press release. “We’re playing to win, focusing on our customers with outstanding value, exciting menu innovation and culturally relevant marketing.”
Global comparable sales rose 0.4% in the quarter, though the company’s full-year 2024 global sales showed a slight decline of 0.1%. U.S. sales for the full year increased 0.2%.
Diluted earnings per share remained unchanged at $2.80 for the quarter.
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