Op-Ed: Louisiana shouldn’t undercut a thriving industry

Louisiana’s legal sports betting market is working – and working well. Over the past 12 months, it has generated nearly $68 million in tax revenue, drawn investment from national and local companies, and created a safe, competitive environment for consumers.

That progress is now at risk.

House Bill 639 would more than double the tax rate on sports betting – from 15% to 32.5% – making Louisiana one of the highest-taxed markets in the country. As the leading trade association representing online gaming operators and suppliers, including those licensed right here in Louisiana, we believe this bill is not just bad policy – it’s bad economics.

Our members – ranging from small startups to major platforms – entered the market under a fair and stable regulatory framework. HB 639 changes the rules midstream. It penalizes companies for investing in the state and could discourage further growth just as the market is beginning to hit its stride.

Louisiana saw record betting activity around Super Bowl LVIII, a testament to what a well-calibrated system can deliver. But raising taxes now sends the wrong message to businesses and bettors alike. Higher taxes mean fewer promotions, worse odds for consumers, and less incentive for legal operators to expand. It also risks driving people back to unregulated offshore betting sites – where there are no tax revenues, no consumer protections, and no local economic benefit.

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If lawmakers are looking for a meaningful and sustainable way to raise new revenue, legalizing online casino gaming is a far better path. A 2024 study by Vixio and Light & Wonder estimated that iGaming, taxed at the same 32.5% rate, could generate up to $250 million annually, nearly four times the amount collected from sports betting today.

Louisiana has long embraced policies that promote economic growth and responsible governance. HB 639 threatens to reverse that tradition. We urge lawmakers to maintain a stable business environment and pursue smarter, more forward-looking strategies for growth.

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