Rapper Megan Thee Stallion’s viral song “Savage” has evolved into a TikTok dance sensation with millions of people doing their own creative spin on the popular dance challenge with friends and family. The viral popularity helped the song to climb up the music charts with more than 10 million users flocking to the social media platform to take part in the challenge. Now fashion mogul Rihanna has tapped the vivacious female emcee as the new partner to her popular Savage x Fenty lingerie brand as the face of the summer collection.
Rihanna announced on social media yesterday that Megan Thee Stallion will begin working with the brand. The “Hot Girl Summer” singer will be featured in all of Savage x Fenty’s upcoming Summer 2020 campaign imagery and social media content called #SAVAGExTHEESTALLION.
“Meg is the energy we were looking for,” Rihanna said in a statement according to Refinery29. “She is a risk taker with an attitude, character, and personality.” On wearing Savage x Fenty, Megan Thee Stallion says, “I feel sexy, comfortable, and confident. We want all the hotties around the world to feel good about themselves exactly as they are.”
The lingerie brand previewed some of the new summer looks modeled by the rapper on its Instagram.
“I’m so excited to work with a brand that embodies diversity and celebrates women in all their glory,” Megan Thee Stallion said in a statement according to Harper’s Bazaar.