Serena Williams Calls Out Newspaper For Using Questionable Article Title and Wrong Photo: ‘Do Better’



Twitter went wild on Wednesday after a New York Instances article was printed about Williams’ VC fund. Serena Williams isn’t staying silent within the face of an oversight by The New York Instances.

The paper, which printed an article about Williams elevating a whopping $111 million for her new enterprise fund (which is targeted on “early stage” corporations and is aptly named Serena Ventures) made a number of questionable selections in its print publication of the story on prime of 1 main error.

For starters, the 23-time Grand Slam champion was not named by her identify within the article title however as a substitute dubbed “Tennis Star.” That oversight would possibly simply increase a couple of brows, however mixed with the articles small-sized show in the direction of the aspect and backside of the web page, it made Williams really feel not-so-great.

However maybe the worst of all was that the NYT selected to incorporate a photograph of Williams but really printed a photograph of her twin sister, seven-time Grand Slam champion Venus Williams. Serena Williams took to Twitter to voice her frustrations in a brief however highly effective assertion.

“Regardless of how far we come, we get reminded that it’s not sufficient. This is the reason I raised $111M for @serenaventures. To help the founders who’re ignored by engrained techniques woefully unaware of their biases,” Williams penned on social media.

“As a result of even I’m ignored. You are able to do higher, @nytimes.”

Williams’ response garnered over 16,600 likes on Twitter and over 4,100 retweets together with quoted retweets. Many followers rallied behind the athlete in help, calling the error “disgraceful” and “shameful.” The NYT shortly thereafter tweeted out an announcement instantly in response to Williams relating to the error in print.

“This was our mistake. It was resulting from an error when choosing photographs for the print version, and it didn’t seem on-line,” the Tweet learn.

“A correction will seem in tomorrow’s paper.”

Nevertheless, many nonetheless weren’t having it, with many calling out the truth that the paper’s response was “not an apology.”

“I used to be a photograph editor for years. No means I might make this error as a result of our editorial division was rigorous,” Lisa Thais Tweeted in response.

“You make these errors on an nearly day by day foundation. And it exhibits.”

Serena Ventures is a VC agency that presently has over 60 investments in its portfolio, together with Propel, Cointracker and Masterclass.

“The enterprise capital ecosystem wants an inclusive participant with the platform essential to enact change at scale, and this fund provides us a possibility to take our mission to the subsequent degree,” the corporate mentioned in a statement.

“The very best is but to come back.”

Williams runs SV alongside Alison Rapaport.



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