Multi-faceted entertainer and hip-hop legend Calvin Broadus, better known as Snoop Dogg, has launched his own spirit, INDOGGO Gin.
The soon-to-be 48-year-old legendary rapper/cannabis enthusiast popularized the gin and juice moniker back in 1994 when he released the single and video for the appropriately named, “Gin & Juice” off his Doggystyle album.
— Snoop Dogg (@SnoopDogg) September 2, 2020
“I can’t wait for the world to taste my remix on gin! When I wrote ‘Gin & Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem,” Snoop Dogg said in a written statement. “When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
INDOGGO mixes seven premium botanicals infused with all-natural strawberry flavor. The creation is a collaboration with Snoop’s friend and spirits veteran, Keenan Towns of Trusted Spirits and Prestige Beverage Group.
Towns, cofounder of Trusted Spirits, stated, “We’re so excited to partner with Snoop and Prestige Beverage Group to make Snoop’s and our dream a reality. INDOGGO stands out from any other gin in the world because Snoop, the “Gin Connoisseur,” took two years to develop the juicy and refreshing taste profile. His dedication to the brand makes him the perfect partner.”
“From Risata Wines to Kinky Beverages, Prestige Beverage Group has a long and storied history of launching and building industry-leading brands,” said Scott Schilling, general manager and CMO of Prestige. “We couldn’t be more excited to team up with Snoop and Trusted Spirits to launch INDOGGO and turn the stodgy world of gin on its head.”
INDOGGO is slated to launch later this month in Snoop’s home state of California and then make its mark across the U.S. through early 2021. The beverage will be available in 750 mL and 50 mL bottles with suggested retail prices of $29.99 and $1.99.
The gin can be pre-ordered at ReserveBar.com.