Poll: Senate candidates far apart in name recognition

(The Center Square) – For every four individuals, two have heard more about Roy Cooper than Michael Whatley either a “great deal” or at least “some,” says the newest poll from Elon University.

The candidates for the U.S. Senate seat held by Republican Thom Tillis are forecast to set a spending record in the 2026 midterms. Cooper is the former two-term Democratic governor, and Whatley is the former chairman of both the Republican National Committee and the North Carolina Republican Party.

The Elon Poll didn’t sample a voting choice for the election in 13 months. It sampled 800 adults statewide, ages 18 and up, from Sept. 23-Oct. 1 and produced a margin of error of +/- 4.24%.

“Michael Whatley faces a steep uphill climb in name recognition in the year between now and Election 2026,” said Jason Husser, director of the Elon Poll. “Even after serving in high-profile national and state party roles, almost three-quarters of North Carolinians say they’ve heard of him only a little or not at all. That’s a tough starting point for any major race, especially one in a swing state with an opponent who has an enormous visibility.”

Cooper also has a steep climb, even with a sterling election record that includes no losses in two gubernatorial campaigns and four for attorney general. Democrats have won a Senate seat just four times in 50 years, and none of those won a return. Senate races in the state have gone to Republicans five consecutive times the last 15 years, and seven of eight this century.

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Republicans have sent the man for the U.S. Senate every time since Democrat Kay Hagan won in 2008, having not lost a midterm since 1998.

The poll’s other key findings included 50% disapproving of the job performance from two-term Republican President Donald Trump against 39% approving, and 63% very or somewhat concerned about federal cuts in health care spending.

Asked about conditions since Trump took office Jan. 20, 53% say inflation has gotten worse; 49% say the economy has gotten worse; and 50% say the job market has gotten worse.

Contextually from Inauguration Day until Oct. 1, the national inflation rate was 3% and is now 2.9% (August, latest available). Statewide unemployment rate was 3.7% and hasn’t moved all year (through August, latest available). And in Raleigh, via crowd-sourced Numbeo data, consumer prices for 1 pound of beef round is down 20 cents, a gallon of regular milk is down 15 cents, a loaf of fresh white bread is up 8 cents, and a regular dozen eggs are up 62 cents.

Respondents asked to give a letter grade for the national economy returned a C, D or F on 76% of the answers, and a C or lower for the North Carolina economy drew 70%.

Husser assesses, “North Carolinians’ economic concerns have heightened since President Trump took office. When three out of four residents give the national economy a C or worse, it’s more than simple partisan reaction, it’s a signal of real economic anxiety.”

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