SRX hires Don Hawk as CEO ahead of second season

The Superstar Racing Experience made a splash heard and seen across the motorsports world last summer through six weeks of made-for-television racing on CBS. After a successful first season, SRX will prepare for its second one with a respected veteran executive in the motorsports industry leading the way.

According to a report by Jenna Fryer of the Associated Press, SRX has hired Don Hawk as its first chief executive officer to oversee the Camping World SRX Series, which was formed by racing legends Tony Stewart and Ray Evernham. Hawk, who joins SRX after previously working as chief racing development officer for Speedway Motorsports Inc., will be responsible for “all series strategy, operations, and business development, including media, sales and marketing, personnel, track relationships, local events, competition, driver and crew chief relations, rules, safety, and international expansion.”

Hawk will report to SRX’s executive board, which includes Stewart and Evernham, as well as series financial backers Sandy Montag and George Pyne.

“SRX is coming off a great first year with a lot of momentum, and I couldn’t be more thrilled to have Hawk take on this new role for us,” read a statement by Stewart. “He’s incredibly well-respected in every corner of racing and someone I’ve worked with and admired for years.”

Hawk has been a longtime fixture in the business of auto racing. He served as the manager of AK Racing during Alan Kulwicki’s Winston Cup championship season of 1992 before becoming the president of Dale Earnhardt Inc. After overseeing DEI’s expansion from the business arm of Dale Earnhardt into a full-fledged NASCAR race team throughout the 1990s, Hawk went on to serve as director of regional racing development for NASCAR before spending nearly 15 years at Speedway Motorsports Inc. Hawk left the company in December to form his own personal sports management firm.

In its first season, SRX proved a hit both on CBS and in the motorsports industry at large, as the series presented an all-star driver lineup and unique schedule complemented by opportunities given to local racers, the ability to implement fan feedback and easily tweak rules, and an even playing field of equally-prepared cars. Tony Stewart became the first champion of SRX in a season that starred NASCAR and IndyCar greats like Stewart, Helio Castroneves, Bobby Labonte and others along with drivers like northeast racing great Doug Coby, dirt racing star Cody Swanson, and emerging young talent like Ernie Francis Jr. and Luke Fenhaus.

“Like so many others, I was a big fan of the concept and execution led by Ray, Tony, Sandy, and George,” read a statement by Hawk. “I’m beyond excited to join the SRX team and help SRX as it continues to find its niche as a non-traditional form of motorsports entertainment.”


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