The spread of COVID-19, or the novel coronavirus, has deeply impacted small business owners around the country. With many states enforcing stay-at-home orders effectively closing down all brick and mortar businesses deemed “non-essential” in the process causing them to retreat to online digital storefronts. Because of the public health crisis, e-commerce has become vital for many businesses to survive as long as the quarantine rules stay in effect. One entrepreneur has created a tool that aims to help black businesses on the verge of collapse who have severely impacted by the viral outbreak.
Founder Danielle McGee wanted to create a black business that would make it easier for entrepreneurs to tap into the commerce with her new app, Black Business Boom, a digital marketplace for black businesses to expand into a digital storefront. The service usually requires a $100 one-time set up fee but it is currently being waived amid the coronavirus pandemic. Users will also be able to utilize different promotional tools included in the service to help small businesses to expand their store’s digital footprint with customers.
We are acting as the intermediary for businesses that don’t have an online site for making gift card transactions,” said McGee to Black Business. “Black business owners don’t always have equal access to technology and resources, that’s where we step in to help.”
McGee also hosts an online show called the Boomin’ Black Business Owner series through Instagram TV profiling different black entrepreneurs and their journey.