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Right message, wrong messenger? That’s what many people are saying after Diddy called for corporations to start paying Black creatives.
Diddy was feeling quite REVOLTlutionary Thursday when he shared an open letter calling out “corporate America,” specifically General Motors and its spending of advertising money when it comes to Black-owned media like Revolt TV, which he founded.
In his open letter, he says Revolt does receive ad revenue from General Motors but explains the relationship between the two companies is “not an example of success.” He also broke down that Black-owned companies have to fight “for crumbs” due to General Motors and other companies refusing to “fairly invest” in Black-owned media.
“In 2019, brands spent $239 billion on advertising. Less than 1% of that was invested in Black-owned media companies,” the mogul said. “Out of the roughly $3 billion General Motors spent on advertising, we estimate only $10 million was invested in Black-owned media. Only $10 million out of $3 billion!”
Diddy also called on corporate America to reinvest an equitable percentage of what it takes from the Black community back into the community.
We’re done letting corporations manipulate our culture into believing incremental progress is acceptable action.
IF YOU LOVE US, PAY US.
Here’s my letter to corporate America.https://t.co/zm0zNtaX7p
— Diddy (@Diddy) April 8, 2021
These are all great ideas, but Twitter was swift to remind Mr.Combs about his history regarding paying artists on his label Bad Boy Records. To make matters worse, some people also used the moment to highlight receiving unpaid job offers from Revolt TV.
Diddy, it starts with us.
I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other.
I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
— Jessica Fyre 💫 (@TheJessieWoo) April 8, 2021
We are definitely sure this is not the reaction Brother Love, aka Diddy, aka Puff Daddy, was looking for when he dropped that link on timelines. Despite all of the reactions to his open letter, he seems quite unbothered.
Today is fuck it Friday!! It’s time to let go of the stress, let go of any anxiety, do whatever the fuck you wanna do and be happy. Cause today is fuck it Friday!! Have a beautiful weekend! LOVE. 🖤💫✨ pic.twitter.com/gIKIUpEzuh
— Diddy (@Diddy) April 9, 2021
You can peep more reactions in the gallery below.
Photo: Bernard Smalls / @PhotosByBeanz83
Diddy Tells”Corporate America” To Pay Black Creatives, Twitter Blinks In Former Bad Boy Artists
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There’s too many stories about artists having to eat cat food for survival under Diddy’s umbrella for him to be writing an open letter to corporate America.
Just make a new flavor of Ciroc and go!
— ᴅᴏʟʟᴀʀ (@callmedollar) April 8, 2021
The group B5 was airing Diddy out on Instagram not too long ago saying that the only things they have to show for from signing to Bad Boy is old posters and keychains.
— ᴅᴏʟʟᴀʀ (@callmedollar) April 8, 2021
Diddy: IF YOU LOVE US PAY US
All the artists diddy has failed to pay: pic.twitter.com/SFSiEvnvoI
— Big Girl Slay 💋 (@Biggirlslay) April 8, 2021
Diddy had to expect this would be the reaction to his open letter.
diddy… about a 150 million away from being a BILLIONAIRE diddy is shaming white corporations for a capitalist business model he almost completely replicated 🧐
abolish the black capitalist industrial complex 🙏🏾 https://t.co/xbpPtDnJA9
— 🌱 (@noname) April 8, 2021
NoName has spoken.
I took the time to read this and it felt as ton deaf as vote or die. You show up when it benefits you under the guise of wanting us to win yet instead of meaningful investments to change the condition of our people you choose to sell us on your endeavors.
Basically FOH Diddy https://t.co/WZsA3KMA14
— Josh (@joshthedavid) April 8, 2021